Hotel Search Engine Advertising
Target your audience at every stage of the sales funnel and increase direct revenue. Find new guests and target search engines relevant to your feeder markets.
Drive Traffic From All Major Search Engines
Search Engine Advertising
Strategies For Hotel Brands
CPA or CPC, Run Ads Your Way
Frequently Asked Questions
SEA refers to the practice of paying to rank higher in search engine results for targeted keywords. Ads are generally displayed above organic results.
Search Advertising is a critical piece of your direct booking strategy. Not only is it important t0 protect your brand from OTA that bids on your brand terms, but it also the best source to find potential guests.
This will depend on various factor such as your target audience, your ADR on your website. It will all comes down to ROI which you will want to be at least above 1:8
Google Ads will allow you to target pretty much all countries worldwide, although it is important to note that regional search engines should also be considered such as Yahoo for Japan, Yandex for Russia, Baidu for China and Naver for South-Korea.
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